Podcasting for Marketers: Essential Questions for Your Marketing Podcast

Written by Aimene

Aimene is a podcast producer helping businesses reach their customer’s ears.


December 2, 2021

Podcasting is the perfect platform for exploring the big questions that keep us up at night – or at least keep us scrolling through our Twitter feeds until 2 a.m.

But when it comes to marketing, there are endless questions to explore, from the profound to the downright silly. And speaking of silly, why did the marketer wear sunglasses? Because their future was so bright, they had to shade their eyes!

So get ready to take a deep dive into the world of marketing with some seriously intriguing questions that will keep your listeners engaged and your brand shining bright.

So if you’re struggling to find the right questions and topics for your podcast, join our Marketing Incubation Program and get access to expert advice, industry insights, and a supportive community – let’s take your podcast to new heights!

Not ready yet to join the program? Grab a cup of coffee, sit back, and explore some of the most intriguing marketing questions that you can ask today. From branding to social media, SEO to customer feedback, we’ve got you covered. Let’s dive in!


Categories and Structures of a Marketing Podcast:

The best structure for a marketing podcast can vary depending on the goals of the podcast and the preferences of the host, but to give you some ideas about popular structures you podcast can take any of these forms:

  1. News and Trends: Marketers need to always be ahead of the news and the trends, so one way to offer value to your listeners is to share the latest news and trends in the marketing industry and discuss how they might affect your listeners.
  2. Interview or Discussion: Invite a guest or co-host to discuss a specific topic related to marketing. This can be a deep dive into a specific strategy, an exploration of a trend, or a case study of a successful campaign.
  3. Audience Q&A: Answer questions from your listeners, either through pre-submitted questions or a live Q&A segment.
  4. Marketing Challenge or Tip: End the podcast with a marketing challenge or tip for your listeners to try out in their own campaigns.

Ultimately, the best structure for a marketing podcast is one that engages and educates your audience while also aligning with your brand and goals.


Questions For each Category

Questions to uncover news and trends:

  • What emerging marketing trends are you seeing in your industry, and how are they impacting your strategies?
  • How do you stay up to date with the latest marketing news and trends, and what resources do you recommend to others in the industry?
  • What are some examples of companies that are effectively leveraging new marketing technologies or platforms, and what can we learn from their strategies?
  • How have consumer behaviors and expectations changed in recent years, and how are you adapting your marketing efforts to meet these changes?
  • What ethical considerations do marketers need to keep in mind when implementing new technologies or strategies, and how can we balance business goals with consumer trust?
  • What role do data and analytics play in modern marketing, and how can we use them to better understand our audiences and measure the success of our campaigns?
  • How are emerging technologies like artificial intelligence and virtual reality impacting the marketing industry, and what opportunities do they present for brands?
  • What challenges do marketers face in the current digital landscape, and how can we overcome them to deliver more impactful and effective campaigns?
  • How are social media platforms evolving, and what do these changes mean for marketers and brands looking to connect with audiences?
  • What emerging marketing channels or strategies are you most excited about, and why?


Questions for a Q&A session:

These need to be concise and strait to the point so that it’s easier for an audience member to understand and give you an accurate answer:

  • What motivated you to start learning about marketing, and how has your journey been so far?
  • What’s a marketing strategy that you have seen recently and caught your attention?
  • Which marketing thought leaders or influencers do you follow, and why?
  • How do you come up with creative marketing ideas, and what inspires you?
  • What new marketing tactics or techniques have you tried recently, and what results have you seen?
  • What has been your biggest marketing success story, and what lessons did you learn from it?
  • What challenges have you encountered when measuring the success of your marketing campaigns, and how have you solved them?
  • What  metrics do you find most valuable to measure campaign success?
  • What are some emerging marketing trends or technologies on your radar?
  • What resources do you use to stay up to date on the latest marketing news and trends?
  • What steps do you take to ensure your marketing aligns with your brand values and mission?
  • What advice would you give to someone starting out in marketing, and what mistakes have you learned from?
  • How do you use storytelling in your marketing, and how do you create compelling narratives?
  • What ethical considerations do you keep in mind when developing marketing campaigns?
  • What impact do you hope your marketing efforts will have, and how do you measure that impact?


Questions for an Interview about marketing:

  • How can companies create a customer-centric marketing strategy?
  • What are some creative ways to measure the ROI of marketing campaigns?
  • How has the rise of social media influenced the way businesses market their products/services?
  • What role does storytelling play in successful marketing campaigns?
  • How can businesses effectively target Gen Z consumers?
  • What are some of the biggest marketing challenges facing small businesses, and how can they overcome them?
  • How can businesses use data and analytics to inform their marketing strategies?
  • What are some of the most effective ways to build brand loyalty?
  • How can businesses navigate ethical considerations when marketing their products/services?
  • What are the key trends shaping the future of marketing, and how can businesses prepare for them?
  • How can businesses leverage the power of influencer marketing to reach new audiences?
  • What are some effective ways to use email marketing to drive conversions and engagement?
  • How can businesses create memorable and engaging brand experiences for customers?
  • What are the most important factors to consider when developing a successful content marketing strategy?
  • How can businesses use video marketing to boost engagement and brand awareness?
  • What are some of the most effective ways to build trust with customers through marketing?
  • How can businesses effectively use SEO to improve their online visibility and drive traffic to their website?
  • What are the key considerations when creating a successful social media marketing strategy?
  • How can businesses use customer feedback to improve their marketing strategies and overall customer experience?


Other General Marketing and Business Questions

  • How would you explain your job and its importance to a kid?
  • What data visualization tools have you used in the past?
  • Tell me about a time you made a quick decision with limited information. What was the outcome?
  • What are some overrated tools you don’t recommend people using?
  • What are some underrated tools do you use?
  • What would you do if you had to implement a hard decision?
  • Have you ever worked in a diverse team? What were the difficulties and how did you eventually conquer them?
  • What is the most important metric to look at in a market campaign?
  • Have you built a predictive model? Tell us about it and explain the processes you went through.
  • How much of your company’s business is attributed to your top customers?
  • What changes have you made to your business strategy over the past few years?
  • How much time did it take your company to earn profit?
  • Are your performance rewards consistent with your goals?
  • How much time do you spend on things that don’t add customer value?
  • Do you pay people based on performance or just showing up?
  • Does your company give back to the community?
  • How did you secure funding for your business?
  • What are your main performance indicators?



In conclusion, asking the right questions on your marketing podcast is key to providing value to your audience, uncovering new trends and insights, and ultimately growing your business.

For more tips on podcasting, check out our ultimate guide to narrative podcasting!

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